Wednesday, April 7, 2010

Linked in Is More than Just Your Profile

Lawyerist piece on how you have to actively use LinkedIn to benefit from it.

Key Points from the Article:

"Some quick tips for using LinkedIn:

* Upload your contacts and invite others to link with you
* Personalize your invitations; let the contact know how you know them
* Customize your profile page url: include your name, firm name or brand
* Join Groups and follow what’s happening in your area(s) of interest and in your clients’ industries
* Update your profile periodically; make sure it reflects how you help your clients and how you are different
* Let your personality shine through
* Keep your status current
* Join discussions to share your expertise and learn from others
* Post events and invite others to participate or attend
* Consider recommendations; even if you don’t want to ask for them, be generous about giving them to others
* Use the Questions and Answers section to share information and build your expert status
* Use search features to find people in industries or businesses you’re interested in
* Look at your connections to see who they are connected to and ask for introductions
* Follow up and take your LinkedIn relationships offline; pick up the telephone or meet for coffee"