From Small Business Trends:
It’s written like a brochure.
It’s littered with typos.
You don’t say why you’re different.
You say ‘we’ too much.
Stop talking about yourself. Talk about me. That’s why I’m on your Web site, to serve MY needs.
It hasn’t been updated in five years.
It’s hard to navigate.
It’s buzzword city.
It looks like a template.
There’s no About page.
You don’t provide a real address.
No third-party endorsements.
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