Thursday, July 29, 2010

Fire Your Marketing Manager and Hire a Community Manager

Piece from David Armano on HBR emphasizing the importance of a community manager, someone who "actively monitors, participates in, and engages others within online communities."

If you don't know what these online communities and social media are, who is using them, how they work, and most importantly what they are saying (or aren't saying) about your organization, I suggest you ask somebody. Better yet, find out for yourself.