Monday, July 19, 2010

Telling Your Story Frequently

Two articles caught my eye this morning. First, Seth Godin asks "What story do you tell yourself about yourself?" in a post entitled Self-Marketing May be the Most Important Kind. As Godin emphasizes (again and again), frequency is an integral part of telling a powerful story. And just as telling that story is crucial in marketing an idea, a product, or a service, it is just as important in marketing ourselves to ourselves.

Then I saw this post on the Lawyerist by Bonnie Buol Ruszczyk of BBR Marketing. Ruszczyk points out that a successful marketing plan has to be planned and executed just like a workout regime, with specific goals before you start, specific and varying tactics to reach those goals, and perhaps above all frequency and consistency: "It takes regular, consistent and well-directed exercise to reach your goal just like it takes a marketing plan, clear goals and multiple tactics to grow your firm."

Bottom line: whatever marketing you are doing (self-marketing included), you will need to do the right things many times in order to create results.