I have linked to the Law Consulting Blog numerous times. Cordell Parvin is absolutely essential reading for all attorneys, green and seasoned, on every aspect of working and living as a lawyer, and particularly in the area of client development.
In a recent post Parvin explains that client development is still about "doing great work and building relationships" (as it has been since he began practicing many years ago), but that the tools for becoming known for those things are vastly different.
And Parvin quotes Seth Godin, another "indispensable linchpin" (puns intended) of this Blog, in explaining the importance of these tools:
"How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?".
Read Parvin's Practical Guide to Social Media article for more information.