20 Things I Wish Someone Had Told Me When I Was a First-Year Lawyer

Cordell Parvin at the Law Consulting Blog provides some great advice for all attorneys about career, purpose, and business development.

Potential Clients Don't Believe What You Tell Them

From the Law Consulting Blog:

Marketing expert Seth Godin once said:

People don't believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
Seth Godin, Seth Godin's Blog, 07-29-06

So, what is the take away for you and your law firm? Put simply, if you are using your firm website and branding tag lines primarily to tell your potential clients things about your firm and you, they won't believe you. If on the other hand, you are using your firm website to share with clients what they need to know about potential problems and offer potential solutions, your potential clients may tell themselves that you are the lawyer and law firm to use.

Eight Ways Staff Can Participate in Business Development

Must-Read from Leadership for Lawyers. This contains a number of ways in which your staff can help you market.